Unique people drive unique strategies.


Our leadership team brings decades of experience in uncovering insights and developing strategies to generate growth and build long-lasting customer relationships.

Toby Evers

Managing Director, Founder

Toby founded AKDM in 2012 to draw on his expertise in using data driven strategy and intelligence to accelerate digital business growth. With 20 years experience in digital marketing, Toby has pioneered leading digital strategies for A+E Networks, JPMorgan Chase, Giphy, and Virgin America. Former Managing Director of the digital agency Morpheus Media.

Ben Beyda

General Manager

Sits at the intersection of operations, strategy, execution, and analytics. Focused on identifying new business opportunities, developing strong partnerships with clients, enhancing operational efficiencies, and developing employees across the agency. Past life: solutions architecting at an ad tech company.

Kyle Gudmundson

Executive Director, Client Strategy

Leads client strategy to ensure cohesive and consistent strategy and campaign execution across all teams within AKDM. Partnered with Supergoop!, Gatorade, Facet Wealth, Veronica Beard, Tumi, GIPHY, Ripple Foods, and more.

Tom Conte

Group Director, Analytics

Develops measurement, tracking and reporting strategies with an eye for cutting-edge solutions to establish a data-driven culture of measurement across disciplines. Over 10 years of experience supporting clients such as Related Companies, Ripple Foods, and Luminary.

Jay Dragonette

Executive Director, Growth

Leads business development efforts across AKDM and company growth initiatives via operational oversight of profitability, resourcing, etc. Jay has 20 years experience developing new product offerings, leading client strategy projects, and overseeing the operational aspects that make AKDM tick.

Dan Littlefield

Group Director, Performance

Leads performance marketing strategy by incorporating insights from client data and competitive landscape to scale digital efforts while maintaining returns and efficiencies. Vertical expertise includes entertainment, e-commerce, real estate, CPG, travel, and B2B.

Hillary Pecorale

Group Director, Growth

Passionate in acquiring new audiences, driving innovation, and delivering brand stories through paid digital media campaigns. Highly intrigued by the ever-changing digital landscape, customer journey, and pathway to conversion. Client roster spans e-commerce, luxury real estate, and consumer product goods. Past life: Public Relations.

N'Dea Roberts

Group Director, Human Resources

Leads HR handling everything from recruiting, employee relations, performance management, benefits, and systems implementation. Masters in Business: HR Management from Lehman College. Past life: Global Manager, People Operations at Analytic Partners.

Lola Catero

Director, Client Strategy

An experienced marketer dedicated to unlocking growth through ownable digital strategies for public companies and startups, her work has contributed to growth goals that result in secured funding and successful exits. With a robust career on the brand side across fashion, wellness and tech she’s focused on merging her in-house knowledge to drive powerful partnerships with clients.

Monique Cueria

Director, Paid Media

Innovative integrated media professional with 9+ years’ experience spanning across B2C, B2B, and D2C industries. Monique enjoys spearheading all aspects of developing media strategies that drive results, all the while fostering and mentoring strong teams. For fun, she has ventured to climb the Continent’s highest peaks.

Austin Kane

Director, SEO

Passionate SEO team builder and practitioner obsessed with search strategy, testing, and execution for clients of all sizes, from local SMBs to Fortune 100 organizations such as Procter and Gamble. Landys Awards finalist. BrightEdge Share Speaker.

Paula Manrique

Director, Intelligence

Leads the Intelligence team to take businesses to the next level. Passionate about developing go-to market and growth strategies for AKDM clients including Ikea, Gatorade, and The Webster.

Jonathan Vantassel

Director, Paid Media & Partnerships

Partners with client leads to strategize and execute successful marketing campaigns and fosters relationships with the industry's most impactful media partners to expand clients' digital strategies and maximize their impact. His previous work in integrated media strategy spans clients in arts & culture and entertainment.

Cheryl Lehmann


Manages daily accounting tasks including accounts payables and accounts receivables, prepares financial statements and managment reports, manages and oversees weekly cash flow, prepares budgets, assists and supports HR with payroll compliance and tasks.

Ilona Mukhsinova

Director, Intelligence

Leads data-driven and audience-centric digital strategy development for clients including Audacy, Chase, Sling TV, and PGA Tour Superstore. Passionate about helping brands across different industries deliver rich digital experiences, connect with the right audiences and grow. MBA: NYU Stern School of Business.

Alessandra Heinen

Director, Media Operations

Leads the media department in internal and external auditing projects that aim to push us to the top of our game. Alessandra is dedicated to building comprehensive strategies tailored to individual client goals and developing internal processes that enhance the efficiency of our media operations. Client roster has included Gatorade, Supergoop!, GIPHY, and more.