Data driven, audience centric.
Data is the foundation of everything we do. We use it to drive customer decisions, and it brings accountability across our bespoke business intelligence, analytics, SEO, and paid media engagements for clients. AKDM is a part of Work & Co, the leading global firm for digital product design and development. Together, we build end-to-end digital experiences.
Areas of expertise
BI empowers AKDM to develop bespoke, audience centric strategies based on consumer insights and behaviors, competitive analysis, and market research. We pull consumers through the conversion funnel by presenting the right message, to the right audience, at the right time according to their wants, needs, and pain points.
Content is the foundation upon which brand differentiation and superiority are built. It's the leading element that separates mediocre SEO strategies from winning ones. We leverage our backgrounds and unique insights to develop competitive approaches to building content your audiences will love and get found on search engines.
We take a methodical approach to every SEO project. We evaluate the audience, followed by the landscape, and then conduct a full technical audit and content analysis of the site. Once we understand each, we define a long-term growth strategy and smaller, short-term tactics measured and prioritized based on level of impact and ease of implementation.
Utilizing extensive research, learnings, and strategic expertise, AKDM works to develop channel-by-channel projection models focusing on our clients’ most important key performance indicators (KPIs). Our success is constantly measured against our projected performance as we execute our plans.
Our Display Advertising services cover many areas of the customer journey, from awareness to retention. We plan and buy display, audio, and video media across various inventory, including direct partnerships and unique custom activations, as well as hyper-targeted programmatic efforts and PMP deals.
Paid Social Advertising
We leverage a range of platforms to plan and buy media across the social realm for awareness and performance initiatives, including the Facebook (Family of Apps), Snapchat, Twitter, Pinterest, Reddit, TikTok, and more. We are dedicated to creative and targeting best practices to achieve success in these often busy, crowded spaces.
Paid Search Advertising
Search Engine Marketing (SEM) refers to the conversion-driven process of increasing a website or app's visibility & performance in Search Engine Results Pages (SERPs) through paid advertising that has been targeted to users searching relevant phrases. We map our strategy to the user journey of your site and curate campaigns based on user intent and proximity to conversion.
We design and implement analytics solutions that provide the basis for many crucial downstream processes. Improving the ability to report, analyze, optimize, and target with accurate and comprehensive data is the foundation on which a company’s success is built and communicated. Despite on-going complexities to accessing data, our pursuit of connecting audiences with the digital world through a large ecosystem of technologies continues to foster our client's growth.